How Brooks Running's Innovation Team Builds Clarity in Early-Stage R&D
%20(1).png)
“Cypris helps us reduce the time spent searching and stitching information. This efficiency supports better focus early on while still leaving room to adapt.”
John Park
Senior Footwear Innovation Developer, Brooks Running
About Brooks Running
Brooks Running is a Seattle-based performance running company and subsidiary of Berkshire Hathaway. Founded in 1914, Brooks has spent over a century focused on creating high-performance running footwear, apparel, and gear. The company takes a runner-first approach to everything it does, grounding its product development in biomechanics research and a deep commitment to understanding how runners move. Brooks products are available in more than 60 countries worldwide.
The Challenge
Innovation in footwear is not just about keeping up with what is new. It is about knowing where to look and deciding what matters.
For the Footwear Innovation team at Brooks Running, the work centers on exploring, prototyping, and testing new ideas and technologies that could shape future product platforms. The team studies emerging materials, construction methods, and systems to understand how they might meaningfully improve the runner experience. They are guided by biomechanics and driven by curiosity, often pulling inspiration from industries well beyond running.
But with that breadth comes a real challenge: deciding where to focus. New materials, technologies, and ideas surface constantly, and it is not always clear which ones will have real impact for runners. A lot of the team's work comes down to looking ahead, understanding where runners' needs might be several years out, and making educated guesses about which technologies could be relevant in the future.
The information they need to make those decisions exists, but it is scattered. Research papers, supplier updates, media, and developments from adjacent industries all hold pieces of the picture, but stitching them together requires significant manual effort. That process is not only time-consuming but can affect how well the team synthesizes everything into a clear, actionable view.
As a small team working in early-stage exploration, the challenge was never a shortage of ideas. It was building enough context to focus resources where they matter most, without losing the flexibility to experiment, learn, and pivot as new information comes in.
The Solution
The team set out to improve how they gather and digest external information early in the innovation process. Rather than relying on one-off searches or fragmented inputs, they wanted a more efficient way to build context across materials, technologies, and external industries before committing resources to deeper exploration.
Cypris has complemented their existing workflow by offering briefs and an AI research platform that help the team efficiently understand what is happening across a given space. They use these tools alongside their exploration process to organize information and reach a clearer starting point faster.
The platform does not replace the team's existing methods. Instead, it reduces the time spent searching and stitching information together, helping the team focus earlier and with more confidence while still leaving room to adapt as new inputs emerge.
The Impact
The most significant change has been clarity and confidence early in the process. With better visibility into what is happening across technologies and industries, the team can start discussions more easily and make more informed decisions about where deeper exploration is warranted.
Better organization and access to information has also helped the team move faster. By getting aligned more quickly, they spend less time gathering and more time doing what they do best: prototyping and learning.
Looking ahead, this improved approach brings more focus to the team's innovation work. It allows them to spend more time in the areas that matter most while still staying flexible as they learn and discover new information. For a team whose job is to look around corners and find what is next for runners, that kind of clarity is a meaningful advantage.
More customer stories
See insights on how 50,000+ customers spent on Cypris in 2025

.png)
.png)
.png)