About Brooks Running

Brooks Running is a Seattle-based performance running company and subsidiary of Berkshire Hathaway. Founded in 1914, Brooks has spent over a century focused on creating high-performance running footwear, apparel, and gear. The company takes a runner-first approach to everything it does, grounding its product development in biomechanics research and a deep commitment to understanding how runners move. Brooks products are available in more than 60 countries worldwide.

The Challenge

Innovation in footwear is not just about keeping up with what is new. It is about knowing where to look and deciding what matters.

For the Footwear Innovation team at Brooks Running, the work centers on exploring, prototyping, and testing new ideas and technologies that could shape future product platforms. The team studies emerging materials, construction methods, and systems to understand how they might meaningfully improve the runner experience. They are guided by biomechanics and driven by curiosity, often pulling inspiration from industries well beyond running.

But with that breadth comes a real challenge: deciding where to focus. New materials, technologies, and ideas surface constantly, and it is not always clear which ones will have real impact for runners. A lot of the team's work comes down to looking ahead, understanding where runners' needs might be several years out, and making educated guesses about which technologies could be relevant in the future.

The information they need to make those decisions exists, but it is scattered. Research papers, supplier updates, media, and developments from adjacent industries all hold pieces of the picture, but stitching them together requires significant manual effort. That process is not only time-consuming but can affect how well the team synthesizes everything into a clear, actionable view.

As a small team working in early-stage exploration, the challenge was never a shortage of ideas. It was building enough context to focus resources where they matter most, without losing the flexibility to experiment, learn, and pivot as new information comes in.

The Solution

The team set out to improve how they gather and digest external information early in the innovation process. Rather than relying on one-off searches or fragmented inputs, they wanted a more efficient way to build context across materials, technologies, and external industries before committing resources to deeper exploration.

Cypris has complemented their existing workflow by offering briefs and an AI research platform that help the team efficiently understand what is happening across a given space. They use these tools alongside their exploration process to organize information and reach a clearer starting point faster.

The platform does not replace the team's existing methods. Instead, it reduces the time spent searching and stitching information together, helping the team focus earlier and with more confidence while still leaving room to adapt as new inputs emerge.

The Impact

The most significant change has been clarity and confidence early in the process. With better visibility into what is happening across technologies and industries, the team can start discussions more easily and make more informed decisions about where deeper exploration is warranted.

Better organization and access to information has also helped the team move faster. By getting aligned more quickly, they spend less time gathering and more time doing what they do best: prototyping and learning.

Looking ahead, this improved approach brings more focus to the team's innovation work. It allows them to spend more time in the areas that matter most while still staying flexible as they learn and discover new information. For a team whose job is to look around corners and find what is next for runners, that kind of clarity is a meaningful advantage.

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About Glen Raven

Glen Raven is a family-owned textile company founded in North Carolina in 1880. What began as a cotton mill has evolved into a global leader in performance fabrics, with operations in the United States, France,and China. The company manufactures Sunbrella®, Dickson®, and GlenGuard® brand performance fabrics for applications including awnings, marine covers, indoorand outdoor upholstery, flame-retardant protective apparel, and solar protection.

Glen Raven’s R&D team sits at the heart of the company’s innovation efforts, responsible for evaluating raw materials, creating new products and related patents, and scaling new programs with confidence.

The Challenge

For an R&D team tasked with developing the next generation of performance fabrics, staying at the forefront of innovation requires more than laboratory expertise. It requires deep, continuous awareness of what’s happening across the broader technology and competitive landscape,from new raw materials entering the market to emerging patent activity fromglobal competitors.

Glen Raven’s R&D team needed a way to keep pace with the speed and complexity of that landscape. Conducting thorough patent searches,monitoring competitive technology advancements, and producing reliable market research reports all demanded significant time and resources. The challenge was compounded by the breadth of Glen Raven’s portfolio: with products spanning marine, shade, upholstery, and protective apparel, the team needed to track innovation across multiple technical domains simultaneously.

Traditional research methods, including manual patent database searches, fragmented market intelligence, and time-consuming report generation, were straining the team’s capacity. What they needed was a resource that could accelerate the research process, consolidate information from disparate sources, and deliver concise, reliable outputs without compromising confidentiality.

The Solution

Glen Raven turned to Cypris to address these challenges. The platform provided the team with a confidential, firewall-protected resource tofind the information they needed, whether they were conducting self-directed searches through the Cypris portal or engaging Cypris Research Analysts when time constraints demanded it.

That combination of self-serve capability and expert-assisted research proved to be a game-changer. As the Glen Raven R&D team described it, Cypris offers “a tremendously flexible and powerful combination of resources that speeds up the end product of producing concise, reliable reports on new topics.”

Cypris became embedded in two critical areas of Glen Raven’s R&D operations:

Patent Strategy and Technology Competency. Cypris expanded Glen Raven’s ability to gain visibility into relevant patent and technology developments and support informed innovation decisions. For a company that actively creates andprotects intellectual property, this kind of structured, ongoing patent intelligence is essential to maintaining a competitive edge.

Market Research and Competitive Intelligence. Cypris also strengthened Glen Raven’s market research capabilities through its Research Briefs and Custom Reports. These tools allowed the team to pinpoint exactly the answers they needed from publicly available information, distilling complex, scattered data into actionable insights that could inform product development and strategic decisions.

Beyond the core capabilities, the Glen Raven team also noted Cypris’s commitment to continuous improvement. The platform has been aggressivein adding new functionality, with frequent advancements to strengthen the customer interface, speed, and simplicity of the experience.

The Impact

The results have been felt across Glen Raven’s R&D function. The team now operates with greater discipline and visibility across the competitive patent and technology landscape. They can track what competitors are filing, identify emerging technical trends, and spot opportunities or risks earlier than before.

Their market research capabilities have deepened as well. Where deep-dive research projects once required significant manual effort, the team can now produce comprehensive analyses faster and with greater confidencein the underlying data.

Perhaps most importantly, the partnership has built trust. Glen Raven views Cypris not just as a software vendor, but as an extension of their own technical team. That kind of confidence, in both the platform’s capabilities and the people behind it, has allowed the R&D team to move faster and focus their energy where it matters most: developing the next breakthrough in performance fabrics.

For a company that has been innovating for over a century,that’s exactly the kind of partner you want in your corner.

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Sunbrella®, Dickson®, and GlenGuard® are the property of Glen Raven, Inc or its affiliates.

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About NOV

NOV is a leading independent equipment and technology provider to the global energy industry, headquartered in Houston, Texas. Originally founded in 1862, the company operates across more than 500 locations on six continents. NOV has pioneered and refined key technologies to improve the economic viability of frontier resources, including unconventional and deepwater oil and gas, while also applying its deep expertise to help advance the transition toward sustainable energy.

The Challenge

There is one thing that can never be bought back, and that is time. Across every sector and industry, teams are being asked to do more with the same hours in a day. For NOV's research team, the time required to properly scout and vet emerging technologies is significant, and when that process is not efficient, opportunities get missed and key information goes unconsumed.

Technology scouting demands deep, focused effort. Searching across technical landscapes, evaluating what is relevant, and synthesizing findings into actionable decisions is inherently time-intensive. NOV's team needed a way to sustain their innovation momentum by making the time they had dramatically more productive.

The Solution

NOV's approach centers on a powerful idea: give powerful tools to individuals that can effectively force multiply their specialty. The team describes this using the military concept of force multiplication, where embedding specialized operators into common units transforms them into higher-functioning groups. Applied to R&D, the goal is the same. Take highly effective researchers and technical experts and place them in a collaborative environment that accelerates the search process and shortens the workflow so that more can be accomplished in the same time span.

Cypris fits into this strategy as that collaborative environment. Instead of each researcher independently searching across disparate sources, the platform creates a shared space where search results are captured, organized, and made accessible to the broader team. Not everyone approaches finding technical content the same way. By centralizing the discovery process, the platform allows specialists to create search spaces based on their specific areas of interest and then collaboratively and quickly sort through results to evaluate or make decisions about various technology opportunities.

The tool does not replace NOV's existing research capabilities. It enhances them by removing friction from the most time-consuming parts of the process and creating a foundation for faster, more informed collaboration.

The Impact

The measurable effect has been time itself. What took weeks now takes days in searching and collecting vital information to make decisions on technologies. That acceleration matters for a team focused on staying ahead of the technology landscape.

The collaborative nature of the platform has also changed how the team works together. Having a shared space where the results of a search are captured and visible enhances and propels the process far beyond what manual searching can achieve. The platform allows specialists to create search spaces based on their needs and then collaboratively and quickly sort through results to evaluate or make decisions about various technology opportunities.

Looking ahead, NOV sees Cypris as a lasting part of their technical arsenal. The tool will continue to be a valuable piece of NOV's research efforts, helping the team move faster from discovery to decision.

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About SEH

SEH is a US-based semiconductor materials company and subsidiary of a Japanese parent organization. With a leading position in its primary market, SEH's product development team works at the intersection of customer roadmaps and broader technology trends, advising on market direction and identifying the commercial opportunities most worth pursuing.

The Challenge

In semiconductor materials, staying competitive means knowing what is coming before it arrives.

SEH's product development team works closely with both integrated device manufacturers and fab-less companies, many of which have materials requirements that fall outside standard industry offerings. Responding to those requests well requires more than technical expertise. It demands a clear view of where technologies are heading, which emerging applications could generate real market demand, and where SEH's unique material properties could create a defensible advantage.

That kind of intelligence does not come easily. The team needed to understand technology trends across a wide landscape, from adjacent market opportunities to supply chain dynamics to the IP positions of competitors. And they needed to do it with a lean team and limited time, often making consequential decisions about new product directions.

The previous approach had real limits. Without dedicated resources for deep research, it was easy to make decisions based on incomplete information, or to delay a decision entirely and miss a trend altogether. Some of the most relevant data was locked behind paywalls or buried in technical literature and patent filings that were difficult to surface through conventional research methods. The team was also heavily focused on its primary customers, which meant adjacent markets that could represent meaningful opportunities were not getting enough attention.

The risk was not just inefficiency. It was strategic. Missed signals in a fast-moving market can translate directly into missed opportunities and ceded ground to competitors.

The Approach

SEH turned to Cypris to extend the team's research capacity and improve the quality of intelligence flowing into product and market decisions.

The Cypris platform opened access to sources that had previously been out of reach, including content behind paywalls and harder-to-find technical references. When the team needed specific documents they could not locate directly, the Cypris team stepped in to source them. That kind of support made a meaningful difference for a team that could not afford to spend weeks chasing down individual references.

Weekly monitoring reports became a core part of how SEH stays current. The team set up automated summaries on topics including advances in quantum computing and a key competitor, receiving an executive summary by email each week with deeper detail available on the platform. Over time, Cypris refined the format and presentation of these reports based on SEH's feedback, making them increasingly useful as a regular input into the team's awareness of what is changing in the market.

For deeper exploration, SEH has relied on Cypris Research Briefs to investigate specific technology areas, adjacent markets, and competitive landscapes. Each brief was produced to the team's specifications and delivered at a level of quality that could be shared with confidence at the executive level, including with R&D groups within their Japanese parent company.

The Impact

The impact of working with Cypris has been felt both in day-to-day research efficiency and in higher-stakes decisions about where to direct product development resources.

Sharing Cypris outputs with the parent company has strengthened the US team's ability to present opportunities clearly and credibly. R&D groups that reviewed the Research Briefs commented on the quality of the work, and the briefs have helped the team make a stronger case for new directions than internal resources alone would have allowed.

One of the most distinctive outcomes came from a custom engagement with Cypris to develop a quarterly market direction report focused on the industrial semiconductor segment. This is a part of the market that traditional industry analysts tend to overlook, typically devoting their coverage to automotive, communications, PC, and data center applications. Because several of SEH's products are heavily utilized in industrial applications, and because that segment operates on different technology cycles than leading-edge fabs, the team needed a purpose-built view.

Cypris developed a methodology to access and analyze relevant data and translate it into directional signals for SEH's product shipments. The resulting quarterly report has become a valued input into how the team reads the market and anticipates where demand is heading.

For a team navigating constant change with limited bandwidth, that combination of ongoing monitoring, deep research capability, and custom analysis has made it possible to act on better information, faster.

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About STAAR Surgical

STAAR Surgical is a global ophthalmic medical device company specializing in the design, development, manufacturing, and commercialization of implantable lenses and their accompanying delivery systems. The company's flagship products, the EVO Visian ICL and Visian ICL, address a wide range of visual disorders including myopia, hyperopia, astigmatism, and presbyopia. Available in over 75 countries, these foldable lenses have surpassed one million implantations globally, offering patients a path to visual independence without reliance on glasses or contact lenses.

The Challenge

For a company operating at the intersection of optics, materials science, and global regulatory environments, staying current is not optional. STAAR Surgical's teams rely on deep, timely research to support patent analysis, competitive intelligence, and scientific literature review across multiple disciplines and geographies. The stakes are high: gaps in market understanding can directly influence product strategy, investment decisions, and competitive positioning.

The problem was the mechanics of gathering that intelligence. The team was dependent on public search tools that were neither built for the complexity of their research needs nor capable of keeping pace with how quickly the landscape was changing. Accessing data across patent filings, scientific literature, competitive activity, and global market trends meant moving between multiple sources, duplicating effort, and spending significant time aggregating information that should have been immediately accessible.

Manually managing a data environment that changes daily was simply not sustainable. With research workstreams spanning patent analysis, competitor monitoring, and emerging technology assessment, the team needed a better foundation for the work. Missing even a single development in a fast-moving market could have meaningful downstream consequences for how STAAR Surgical directed its resources and shaped its roadmap.

The Solution

STAAR Surgical integrated the Cypris Innovation Dashboard into its market intelligence function, bringing together patent data, scientific research, competitive activity, and global market trend signals into a single, unified platform. The intuitive interface and interactive visualization tools allowed the team to quickly orient themselves within complex data environments, evaluate competitive positioning, and track developments across key innovation areas in real time.

With access to over 500 million global data points, the platform eliminated the fragmentation that had previously slowed the team down. Rather than stitching together information from multiple disconnected tools, researchers could now move from question to insight within a single workflow. The platform's ability to aggregate and surface relevant signals across such a broad data landscape meant that meaningful developments were no longer at risk of being overlooked.

Cypris Research Briefs further extended the team's capacity, providing structured, analyst-supported intelligence that could be incorporated directly into strategic planning. Together, these capabilities gave STAAR Surgical a more complete and continuously updated picture of the global innovation environment they were operating in.

The Impact

With Cypris in place, STAAR Surgical's market intelligence team gained the ability to operate with a level of coverage and speed that manual methods could not support. The team could scrutinize competitor tactics and strategies with far greater precision, identify market prospects as they emerged, and assess the influence of global trends on their own operations before those trends became widely visible.

Accessing and synthesizing data from diverse sources became a streamlined part of the workflow rather than a bottleneck. This gave the team a stronger foundation for understanding customer motivations, evaluating emerging research, and making informed decisions about where to focus innovation efforts. The confidence that comes from knowing the global data landscape is being monitored continuously changed how the team approached strategic planning.

For a company with a global commercial footprint and products that depend on staying ahead of both the science and the competitive environment, the shift from reactive research to proactive intelligence has had a direct effect on how STAAR Surgical pursues its mission of delivering visual independence to patients worldwide.

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About Talking Rain

Talking Rain is a privately held beverage company headquartered in Preston, Washington. Founded in 1987, the company is best known for its flagship brand, Sparkling Ice, and has grown from a regional Pacific Northwest brand into a prominent U.S. and global leader in the sparkling and still water category.

The Challenge

For Talking Rain, staying ahead in the beverage industry means more than product innovation. It means continuously monitoring the patent landscape to protect the organization's trajectory and understand what technologies are emerging across the category.

The traditional path to that intelligence was expensive and slow. Prior art searches required engaging legal professionals billed at around $600 per hour. Each search was a standalone engagement, and there was no efficient way to combine patent data with broader market and competitive intelligence in a single workflow. The process placed meaningful constraints on how often the team could go deep, and on how confidently they could act on what they found.

What Talking Rain needed was a more accessible and cost-effective approach to patent research, one that could surface global insights without requiring a legal consultation every time a question arose.

The Solution

Talking Rain turned to Cypris, a platform that merges conventional IP data with market-oriented analytics to support new product development and commercialization decisions.

With Cypris, the team gained access to unlimited global patent, research paper, and company-specific searches without incurring legal fees for each query. Using the Innovation Dashboard, they could proactively scout available technologies aligned with their strategic interests and monitor what was happening across the beverage category in real time.

Rather than relying on outside counsel to frame the landscape, Talking Rain's team could now run their own searches, build context independently, and bring more informed questions to legal conversations when they were truly needed. Cypris Research Briefs further streamlined the process by synthesizing findings into clear, actionable summaries that accelerated internal decision-making.

The Impact

The most immediate change was financial. By reducing dependence on legal professionals for prior art searches, Talking Rain joined a growing list of Cypris customers saving an average of 6-figures annually on patent and prior art research.

But the impact extended beyond cost savings. The team gained the ability to source fresh innovations within the beverage industry on their own terms, without waiting on external resources or working within the constraints of a billable engagement. They could safeguard the organization's direction with greater consistency, monitoring the patent landscape as an ongoing practice rather than an occasional, high-cost event.

Access to global patent data also opened new commercial possibilities, giving the team visibility into technologies available for sale or licensing that might otherwise have gone unnoticed. And by eliminating the need to sift through disconnected data sources, the team reclaimed time and focus for the strategic work that drives the business forward.

For a company built on staying ahead of the category, that combination of speed, breadth, and cost efficiency has made Cypris a foundational part of how Talking Rain approaches innovation intelligence.

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